Comnico
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442, 3rd Phase, ITI Layout Mysore Road, Nayandahalli, Bengaluru - 560039

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BTL Activation Services by Comnico

Bring your brand directly to consumers through meaningful, high-impact interactions.
BTL (Below-The-Line) activation is one of the most powerful ways to create memorable, real-time brand experiences. At Comnico, we specialize in executing innovative BTL activation campaigns that help brands connect with their target audience and deliver measurable results.

From mall activations and roadshows to corporate engagements and interactive brand experiences, we design tailor-made campaigns that leave a lasting impression.


📌 Overview

BTL activations focus on direct audience engagement in targeted, localized environments. Whether launching a product, driving lead generation, or boosting brand visibility, Comnico ensures your audience experiences your brand first-hand.

Our end-to-end BTL strategy covers ideation, planning, execution, staffing, logistics, and reporting—ensuring your campaign connects at every touchpoint.


📦 Product Details & Offerings


1. Mall & Retail Activations

Create memorable, high-impact brand experiences in high–footfall venues.

Includes:

  • Product sampling booths

  • Store launches & in-store branding (POS materials, digital screens, displays)

  • Pop-up stores & experiential stalls

  • Retail promotions, contests & loyalty campaigns

Why it works:
Consumers trust brands they can see, touch, and experience—mall activations make this possible.


2. Roadshows & Mobile Promotions

Take your brand directly to consumers across multiple locations.

Includes:

  • Fully branded mobile vans

  • City-to-city promotional tours

  • Street teams & interactive ground staff

  • Live demonstrations & product showcases

Why it works:
Roadshows generate buzz and reach diverse audiences in their everyday environments.


3. Corporate & Office Activations

Engage professionals and decision-makers in business settings.

Includes:

  • Corporate gifting & product distribution

  • Employee engagement activities

  • Trade show & exhibition booths

Why it works:
Ideal for B2B brands seeking focused, captive audiences.


4. Campus Activations

Build a strong connection with the youth segment.

Includes:

  • Participation in college festivals

  • Interactive booths & contests

  • Campus tours & pop-up experiences

Why it works:
Youth-focused activations create early brand affinity and long-term loyalty.


5. Event Marketing & Sponsorships

Enhance brand visibility by associating with the right events.

Includes:

  • Local & national event sponsorships

  • Live event activations & product demonstrations

  • Brand collaborations & partnerships

Why it works:
Events provide emotional, experience-driven engagement that strengthens brand recall.


6. Sampling & Giveaways

Drive excitement and brand awareness through free samples.

Includes:

  • In-market sampling campaigns

  • Contests & sweepstakes

  • Seasonal giveaways during festivals & holidays

Why it works:
Sampling builds trust and increases the likelihood of purchase.


7. Brand Experiences & Interactive Engagements

Create immersive, multi-sensory brand interactions.

Includes:

  • AR/VR experiences

  • Photo booths & selfie stations

  • Gamification & branded challenges

  • Influencer & pop-culture tie-ins

Why it works:
Experiential engagement leaves a lasting emotional impact—far stronger than traditional advertising.


8. Localized & Hyperlocal Activations

Engage communities with culturally relevant campaigns.

Includes:

  • Regional influencer partnerships

  • Community outreach activities

  • Geo-targeted activations in specific neighborhoods

Why it works:
Personalization boosts relevance and trust within local audiences.


🛠 Our BTL Activation Capabilities

  • Creative strategy & concept development

  • Full event management (ideation → execution → reporting)

  • On-ground execution with trained staff & logistics

  • Real-time reporting and live updates

  • Technology integration (QR, mobile apps, AR/VR)


📣 Why BTL Activation Works

  • Direct consumer interaction

  • Personalized, memorable brand experiences

  • High ROI with measurable outcomes

  • Perfect for niche audience targeting

  • Flexible, scalable & customizable


Why Choose Comnico for BTL Activation

  • Custom-tailored activation strategies

  • End-to-end campaign execution

  • Expert project management & on-ground teams

  • Strong vendor, influencer & partner network

  • Results-driven approach focused on sales, leads & brand recall