Bring your brand directly to consumers through meaningful, high-impact interactions.
BTL (Below-The-Line) activation is one of the most powerful ways to create memorable, real-time brand experiences. At Comnico, we specialize in executing innovative BTL activation campaigns that help brands connect with their target audience and deliver measurable results.
From mall activations and roadshows to corporate engagements and interactive brand experiences, we design tailor-made campaigns that leave a lasting impression.
BTL activations focus on direct audience engagement in targeted, localized environments. Whether launching a product, driving lead generation, or boosting brand visibility, Comnico ensures your audience experiences your brand first-hand.
Our end-to-end BTL strategy covers ideation, planning, execution, staffing, logistics, and reporting—ensuring your campaign connects at every touchpoint.
Create memorable, high-impact brand experiences in high–footfall venues.
Includes:
Product sampling booths
Store launches & in-store branding (POS materials, digital screens, displays)
Pop-up stores & experiential stalls
Retail promotions, contests & loyalty campaigns
Why it works:
Consumers trust brands they can see, touch, and experience—mall activations make this possible.
Take your brand directly to consumers across multiple locations.
Includes:
Fully branded mobile vans
City-to-city promotional tours
Street teams & interactive ground staff
Live demonstrations & product showcases
Why it works:
Roadshows generate buzz and reach diverse audiences in their everyday environments.
Engage professionals and decision-makers in business settings.
Includes:
Corporate gifting & product distribution
Employee engagement activities
Trade show & exhibition booths
Why it works:
Ideal for B2B brands seeking focused, captive audiences.
Build a strong connection with the youth segment.
Includes:
Participation in college festivals
Interactive booths & contests
Campus tours & pop-up experiences
Why it works:
Youth-focused activations create early brand affinity and long-term loyalty.
Enhance brand visibility by associating with the right events.
Includes:
Local & national event sponsorships
Live event activations & product demonstrations
Brand collaborations & partnerships
Why it works:
Events provide emotional, experience-driven engagement that strengthens brand recall.
Drive excitement and brand awareness through free samples.
Includes:
In-market sampling campaigns
Contests & sweepstakes
Seasonal giveaways during festivals & holidays
Why it works:
Sampling builds trust and increases the likelihood of purchase.
Create immersive, multi-sensory brand interactions.
Includes:
AR/VR experiences
Photo booths & selfie stations
Gamification & branded challenges
Influencer & pop-culture tie-ins
Why it works:
Experiential engagement leaves a lasting emotional impact—far stronger than traditional advertising.
Engage communities with culturally relevant campaigns.
Includes:
Regional influencer partnerships
Community outreach activities
Geo-targeted activations in specific neighborhoods
Why it works:
Personalization boosts relevance and trust within local audiences.
Creative strategy & concept development
Full event management (ideation → execution → reporting)
On-ground execution with trained staff & logistics
Real-time reporting and live updates
Technology integration (QR, mobile apps, AR/VR)
Direct consumer interaction
Personalized, memorable brand experiences
High ROI with measurable outcomes
Perfect for niche audience targeting
Flexible, scalable & customizable
Custom-tailored activation strategies
End-to-end campaign execution
Expert project management & on-ground teams
Strong vendor, influencer & partner network
Results-driven approach focused on sales, leads & brand recall